My role at the CIPR is to oversee activity relating to PR education, careers and continued professional development. Specific actvity includes information restructuring, approval of trainer and degree courses, project management, organisational strategy, stakeholder communications, international liaison, employer/business links and policy development.

•Managing national PR for audit and forensic practice and technology, media and entertainment sector
•Assisting in the management of national PR agencies
•Crisis media relations for business administration clients
•Spokesperson and media training project management
•Coaching partners in understanding the media and developing news and opinion
•Implementing PR aspect of firmwide business development strategy

• PR elements of creative pitches
• PR strategy and messaging
• Copywriting and research
• Consumer, Media, Technology, Business and Professional Services
• Media relations and editorial forward planning

•Leading media relations strategy and implementation for 5 key areas
•Thought leadership planning for business media
•Preparing position papers, media relations policy and public policy documents
•Representing media relations on corporate projects/products
•Negotiating editorial and sponsorship deals with business media
•Providing guidance and focal point for regional media relations managers
•Establishing and nurturing media contacts
•Identifying and planning areas of research needed to strengthen media work
•Crisis management
•Implementing programmes to support public affairs and lobbying
Achievements
•Implementing new media relations processes
•Significant increase in national media coverage
•Redesigning annual projects to achieve better media outcome
•Helped to instill a more responsive culture amongst media spokespeople
•Used media campaigns to influence Government business policy

•FSB recruit – media and marketing planning
•CutShop – consumer focused media relations work for retail client

Responsibilities
•Media planning for practice groups
•Building relationships with national, trade and legal media
•Thought leadership campaigns
•Identifying target clients for PR and business development activity
•Managing a PR agency for priority practice area

Achievements
•Established processes for effective cross-selling and corporate working
•Boosted profile of under-serviced areas with short-term campaigns
•Comment opportunities in major national and international media on current issues

Responsibilities
•Managing PR function and establishing communications unit
•Accountable for development of all media/communications strategies
•Crisis management and reactive press
•Stakeholder relationships and involvement
•Media spokesperson and staff media training
•Copywriting for external and internal media
•Development of marketing and events activity
•Managing outsourced services and freelance recruitment
•Advising senior management team on communications planning
•Working with partner organizations to achieve shared objectives
•Linking work across service areas via communications activity
•Product marketing and branding strategies
•Planning, assessing and delivering business plan communications objectives

Achievements
•Set up first ever PR function
•Increase in press coverage by 600% in first 18 months
•Workplace issues and HR campaigns with unions
•Youth awareness campaigns for local government careers
•Promotion for e-government initiatives
•Prioritised work to focus on issues and projects of direct corporate significance
•Established and maintained media contacts
•Achieving ongoing culture change to focus consultants on external profile
•Crisis management of firefighters’ pay dispute
•Launch campaign for first graduate development programme in sector – credited with raising sector’s profile within one year
•Improved contacts with external organizations and regional partners
•Co-ordinated national PR activities with regional partner organizations
•New product development and business planning
•Project management for local government image campaign