Responsible for all aspects of the Sales and Marketing office based in UK, including full P & L responsibility.
Developed full business plan, including product offering, positioning, channels to market, monitor performance and variances to the business plan.
Established trading partnerships with distributors and retails in Europe
Revised the structure and process flows across the whole business including the far East to ensure that they fully support the business needs.
Worked very closely with both the design and production teams to ensure that all NPD commercially satisfy the business requirements this involved dealing with our suppliers in the Far East.
Created effective marketing / PR activity and ensure a consistent brand message across all channels to market, both domestic and internationally with limited budgets, including features in targeted consumer / trade magazine.
Improved the supply chain converting it from a liability to commercial advantage despatch within 24 hours.
Introduced a business planning tool with clear KPI’s that manages, product demand, sales, cash flow and account action plans.
Managed significant and complex changes to the business which included people, processes and technology

Responsible for sales team, developed and communicate a coherent sales and marketing strategy with annual sales approximately £75m
Managed account prices, introduced more profitable promotional mechanics.
Altered the sales structure and authority levels to increase focus and effectiveness.
Involved in NPD process covering all areas including production, finance, product pricing and positioning.
Introduced a forecast process by customer that provided strong KPI’s, and was a key business planning.
Created account business plans, processes, and trained the sales team to maximise impact.
Established a business information team providing, regular accurate sales information & analysis.

Business development, including both existing customer and developing new products and customers
Dealt in Europe, South Africa & South America markets
Developed joint sales & marketing strategies in line with our NPD pipeline with branded customers
Introduced KPI’s to monitored sales performance, revenue projections and profitability by product by customer
Dramatically improved consumer profit margins by 30%+ through improved product mix
Introduced continual improvement policy resulting in savings on 1 line alone of over £200K p.a.

Responsible for strategic-level business development, achieved highest level of profitability, responsible for over 60% of Cussons UK soap capacity
Managing Johnson & Johnson, Own label account plus soap producers across Europe.
Developed and introduced the e-commerce strategy, dealt with UDEX, I-label and key UK retailers.
A supply chain initiative with J&J saw the successfully introduction of ‘Vendor Managed Inventory’ process.
Heavily involved in increasing production efficiencies, plus ensured new process was accepted by all customers without passing on any of the savings.

Responsible for management of No 2 portfolio of major national accounts worth over £11.8m+
Developed full account business plans including promotional activity, category reviews and supply chain projects achieved a net margin increase off over 6% points in Somerfield.
Via category management projects, product launches plus innovative promotions helped Morrisons become the fastest growing National Account in Personal Wash, sales 48% over budget.
Successfully negotiated Cussons position during the merger of Somerfield & Kwik Save.
Established a forecasting / budget control systems that has subsequently been rolled out company-wide
Category Manager for washing-up liquid, increased sales by 16% to over £14m in a static market sector

Responsible for all aspects of sales development, account control & business development for my portfolio which represented over 40% of total field sales budget.
Managed the pharmacy & discount market sectors, after a thorough review stopped using an external sales team
Introduced formalised pricing structures and promotion plans

Own label baby wipes with responsible for all aspects of product development, marketing, promotional activity, market research & sales support, worked very closely with all the major UK retailers