A consultancy specialising in the application, integration and deployment of advanced CRM technology to augment a client’s effectiveness at their customer / client touchpoints.

The consultancy’s strength is the combination of applied Analytical CRM expertise with an in-house ETL capability for data profiling, cleaning and porting.

The consultancy works in a project context to achieve controlled change and sustainable long term competitive advantage.

Competencies include:
Analytical BI & CRM Data Mart design, building and loading for SAS MDDB and Microsoft SQL Server using SAS Rapid Warehousing and Kimball Star Schema Methodologies.

Data Analysis, Data Mining, Web Mining, Statistical Analysis, Data Profiling and Data Cleaning.

E-CRM Business System Design, Development, Deployment and Internationalisation.

Recent projects include:

Business architecture, project management and implementation of an Internet Mortgage and Euro Leasing broker for a French financial services client.

Analytic CRM strategy for psychometric profiling for an International Mobile Telco.

Leadership of the SAS Institute Data Mining product marketing and consulting services delivery program for Enterprise Miner in the UK and Ireland with a seat on the EMEA DM team.

In this position I established SAS Enterprise Miner as the leading enterprise wide data mining tool in the UK Financial Services, Telco and Retail sectors and made the UK the most profitable market for SAS Enterprise Miner in the SAS EMEA region.

I was responsible for consultancy and technical pre-sales support for the UK customer base in respect of current and future products and data mining technologies including web mining and text mining.

This role required me to be up to date with the details of SAS’s data mining technologies in the SAS research labs to enable me to prepare and deliver customer presentations under technical non-disclosure conditions.

Leading the UK financial sector business development program for the breakthrough visual data mining product Clementine (now SPSS Clementine). A true technology “Crossing the Chasm” role as defined by Geoffrey A. Moore.

In this position I established Clementine as the tool of choice for visual data mining in the financial services sector through a combination of high profile conference presentations and breakthrough project consultancy for early adopter clients.

Responsible for advising clients on the use of Artificial Intelligence derived technologies to improve the performance of their marketing analysis and customer targeting.

Additionally I completed a six month assignment to implement the LOGOL forecasting package to forecast retail product level demand for The Body Shop.

The CSS/PS division was a consolidation of the Computer Special Systems customised hardware business and the Software Services Professional Services consultancy business. The combined business had a European turnover in excess of $1 billion from its 17 EMEA operating companies and was DEC’s most profitable operating division.

Member of the CSS (Computer Special Systems) Corporate Investment Review Board responsible for the allocation of an annual worldwide investment budget in excess of $10 million.

Other DEC Roles:

CSS (Computer Special Systems) Country Operations Manager - UK.
Artificial Intelligence Technical Group Customer Projects Manager - Europe.
Artificial Intelligence Marketing Manager - UK.
3rd Party Software Acquisition Manager - UK

MBA program lecturer on Strategy, Forecasting, Data Analysis and Marketing.

Member of the European Societal Strategy Project led by Igor Ansoff and project managed by Jean-François Poncet.

Co-Author "Facing Realities"

Sponsoring companies - Amro Bank, ANIC, Esselte, Fabrique Nationale, Fiat, Allied Irish Bank, Bank of Ireland, Imperial Group, KBB, Nederlands Spoorwegen, Statsföretag.

Researching methodology to lead best business practice for the forecasting of Technological and Social Change.

Main research clients: ICI Proteins Division, Pilkington Glass, British Rail, CPC.
Consultant to Imperial Tobacco and Peter Stuyvesant.