Present in 14 cities across India, the Education Times emerged as the country's Number 1 English supplement in the National Research Survey 2005 – the official Indian newspaper readership survey.


EDITORIAL
➔ Planning the editorial brief (including the look and feel) of the paper on a national level;editing stories and ensuring quality control of edit as well as design;
➔ Conceptualising and editing special magazines and special supplements under the Education Times header - in conjunction with the marketing and sales teams;
➔ Maintaining existing readers and cultivating fresh ones through print, online and ground events;
➔ Conceptualising and setting up the Education Times website so as to build a strong reader base in the online community;
➔ Devising editorial and marketing strategies to ensure that the supplement stayed ahead of competition;
➔ Official representative of the Indian government to Canada – during a week-long touring of the country's educational system in the year 2005. The visit had been organised by the Canadian government to showcase its educational system to the world. Other representatives included senior journalists from the UK, Germany, Austria, Brazil, Iran and Malaysia.

MARKETING & COMMUNICATION
➔ Devising marketing and edit-related strategies to retain readership and increase brand loyalty among readers;
➔ Networking with industry and corporates and striking brand building or revenue generating tie-ups;
➔ Ensuring that the Education Times attained its annual sales target by devising and executing special issues and revenue generating activities in conjunction with the sales teams;
➔ Ensuring constant interactivity with readers though various ground events as well as print activities. Re-working editorial segments to strengthen readership based on marketing and research surveys.

Radio Mirchi is India's most popular private FM radio station that has a national footprint in over 13 cities across India.

EDITORIAL
➔ Planning the mood and content of individual shows as well as formulating news policies and editorial guidelines and ensuring that the station was always current and up-to-date with city news and events;
➔ Producer – breakfast show Hello Mumbai. Planning the show brief, working on daily content; lining up celebrities interviews (Bollywood stars, cricketers, politicians etc) as well as maintaining interactivity;
➔ Celebrity management. Arranging interviews with some of India’s hottest stars (Bollywood stars, cricketers, politicians etc) for the channel’s breakfast and evening rush hour shows;
➔ Conceptualising and implementing on-air and off-line revenue generating activities and events (on-air specials, capsules, shows and ground events) on a regular basis to increase profitability and meet sales targets;
➔ Ensuring that the station's website was regularly updated and kept in line with the station's on-air image;
➔ Setting up the content desk and content management systems for numerous Radio Mirchi branches across India.


MARKETING & COMMUNICATION
➔ Devising and leading weekly and monthly specials (on-air as well as ground events) in conjunction with the marketing and sales teams so as to improve the station's brand image and attract listeners to the weaker segments of the channel;
➔ Ideating for and implementing client briefs and ensuring that all on-air specials were saleable as well as kept in line with the brand image;
➔ In charge of communication and coordination with The Times of India and assuring constant channel promotion in the newspaper. Devising ways to constantly leverage The Times of India' for maximum brand exposure;
➔ Writing brand promotion and press notes for the channel and its various shows and events on a regular basis, as well as writing press articles based on market surveys and research data;
➔ Internal communication (co-ordination through news-letters and emails between marketing, sales, programming) and public relations activities for the external media.

Online producer for The Star TV Group's website vIndia.com - an online reflection of the group's popular music channel - Channel [V].

EDITORIAL
➔ Writing, editing and quality control for the various sections of the website;
➔ Planning the editorial and design brief, site navigation and structure and quality control;
➔ Revamping the editorial and design of several sections (including music and movies) to improve brand association;
➔ vIndia.com won several awards for its editorial content and design between 1999 and 2001. These included the New York-based Promax Gold Award, Webwiz Award, Abby Award, Chip and Golden Mouse Awards.

MARKETING AND COMMUNICATION
➔ Implementing client briefs and ideas in conjunction with the sales and marketing teams and translating on-air specials to the website in coordination with the on-air and promotions teams;
➔ Internal communication (co-ordination with the online technical, design and marketing and sales teams) as well as regular co-ordination with the on-air programming and sales teams through news-letters and emails;
➔ In-charge of reader-feedback and devising ways of increasing user interactivity;
➔ Ensuring that the online and on-air versions were in conjunction with each other and that they consistently promoted each other through various shows and activities