Example projects:
• Freelance account director for PR and Marketing agency working with leading natural health retailer which is owned by the UK’s leading supermarket retailer.
• Development of sector marketing plan for provider of e-commerce software solutions and business exchanges. Project included brand and product positioning and execution across company literature, website, PR, channels and alliance partnerships
• Retained consultant for trade association serving £3bn sector to implement digital product information exchange in partnership with UDEX as a new service to members.
• Marketing support for IT service consultancy including brand positioning, channel marketing, sales collateral and website development.
• Launch strategy and marketing support for consumer craft start-up selling through retail and mail order / online. Included brand development, printed literature, PR, trade shows, DM and website development.
• European market scoping for US mobile content operator including brand platform, European country positioning and implementation guidelines
• Associate Director for marcomms. consultancy specialising in smart cards industry and technology sectors
• Contributor to CIM knowledge portal www.ConnectedinMarketing.co.uk - case study on e-Business project management

(UK market leading Office Products manufacturer)
Appointed to new role to define strategy, resource requirements, process changes to define and implement company E Business plans
• Pioneered Internet enablement as a trading, customer support and communications channel, with UK leading the European roll out including web enablement of customer service information such as order tracking & stock availability, public websites & e-catalogues for six European countries with local language and content elements and B2B E Commerce site.
• Lead customer strategy, supported and educated sales, marketing and customer services teams in internet enablement across multiple customer channels

Director of Marketing - Acco UK Ltd 1998 –1999
• Headed up European Marketing Communications to develop European corporate brand guidelines (included responsibility for in-house design studio, PR, advertising, catalogue production and product packaging, budget £5million)
• Re-launched flagship Rexel brand and sub-brands, earning incremental revenue £1.5m and localised US flagship brands (Daytimer and Masterlock)
• P &L responsibility for £40m UK local product portfolio
• Managed brand PR activity including charity promotions such as Red Nose
• Corporate spokesperson for environmental and community related brand issues
• Team of over 30 including 6 direct reports

Head of Marketing - Acco UK Ltd 1997-1998
• Changed marketing structure changing to include specialist channel / customer teams as well as product management while overseeing brand rationalisation and marketing team restructuring post acquisition of the company’s nearest competitor in the major AV/ presentation sector.
• Achieved 40% yr on yr channel growth by introducing best practice category management techniques in retail
• Achieving £100k efficiency savings in reduced manpower and print cost by replacing paper collateral and manual systems with networked digital product information and image database, (subsequently adopted across Europe and linked to trading partners via the internet).

Advertising, PR, promotional, product and brand management for Dulux UK consumer paint ranges.
• Marketing project manager for successful JV partnership with Black and Decker, the Paintmate power roller and paint Handybag - Black and Decker’s best selling power tool of the year.
• Won ICI International Marketing Award for Launch of Dulux Once (one coat paint).
• Managed PR activity including the first brand lifestyle magazine Colour , Dulux Community Project scheme and affiliation with Guide Dogs For The Blind charity

Part of ‘blue sky’ task force, reporting to the International Marketing Director, tasked with developing new products and services via step change innovation.
• Project managed point of sale colour delivery including self-servicing colour mixing, concept home décor store, fashion paint effects and paint transfers.
• Developed CD ROM based interior design / home décor package with external software partner, using unique colour visualisation software.

Pivotal supply chain role managing interface between the business unit, customers and logistics
• Lead multi-functional customer facing teams to minimise excess inventory resulting from DIY superstore migration to central warehousing and distribution.
• Achieved forecast accuracy improvement to allow £2m inventory saving, significant milestone in achieving MRP11 class ‘A’ business goal.

• Freelance marketing /market research projects during discretionary career break while children in infancy. Projects included commissioning market research surveys, brand image research, re-launch of the ‘Dulux Decorator Network’, a B2B loyalty club.

• Business Manager for 2nd and 5th biggest key accounts, managing total supplier relationship for £15 turnover.

• Various consumer marketing roles involving management of all elements of the marketing mix including advertising , press, PR, NPD, promotions, POS and Direct Marketing for Paint and Woodcare ranges

• Procurement and purchasing of process materials and packaging. Print and packaging graphic origination from artwork.

• Call centre agent providing customer service support and co-ordination with National Account Managers, Product Marketing, European factories, distributors and central distribution hub.