Redesigned, repositioned and reinvigorated this long established monthly athletics magazine. A thoroughly professional approach to business management, a modern redesign, attention to the needs of readers and an emphasis on excellence has resulted in a tripling of turnover and an increase in paid circulation by over 60% in five years.
This has been achieved by attention to detail from the bottom-up - from forming a clear brand identity, quality writing and photography, developing a productive relationships with suppliers, forming a world-wide network of contributors - right through to setting up systems for distribution and subscription administration.
My role in promoting athletics has been recognised internationally: I have been appointed a specialist correspondent for IAAF and to be a recipient of a media grant from the Monaco-based International Athletics Foundation.
I also specified, launched and managed the magazine’s website to re-enforce the brand and be a further source of news and information. This dynamic, news oriented site is maintained by a content management solution, offering syndicated news feeds and other community building facilities, plus e-commerce facilities for selling the magazine online.

At Paint Research Association my role expanded from editorial, production and sales in the Information Department to encompass Public Relations for this research association’s website.

Editor, European Paint & Resin News
Editing, production and business development of monthly newsletter.
Assistant Editor, Coatings COMET
Writing, compilation and for the entirety of production of Monthly business magazine.
Production & Sales, COMET Search
Production and sales of online business information database.
Previously - Editor, PRA News of the Month
Compilation and distribution of monthly e-mail and web based public relations newsletter.

• Wrote and researched campaigning articles for Which? magazine.
•Successfully campaigned on behalf of consumers.
•Co-ordinated and commissioned research.
•Prepared briefings and produced responses to consultative documents on public affairs issues.
•Represented Association at conferences, committees and exhibitions.